Millardayo.com
Millardayo.com is one of the general news website in Tanzania operated and owned by Millard Afrael Ayo and his brother. The blog commenced by Ayo in 2012 and he named this blog after him.
The inception of Millardayo.com was greatly contributed by Issa Michuzi, one of thebiggest blogger in Tanzania,and Ambwene Yesaya who is a famous Tanzanian Rapper and Ayo’s best friend. They advised him to start blogging about the stories he used to share on Clouds FM radio for the sake of those who may have missed to hear on the radio.
Millardayo.com was mentioned as second most popular news outlet in a GeoPoll survey commissioned by MCT (Aug/Sep) with XX.XXX% of reach. Also according to Alexa Traffic, Millardayo.com ranks 19th (Oct 2018). Millardayo.com contents cover general news such as local, regional and International news featured by entertainment, social, politics and gossip.
Currently Millard Ayo managed to employ more than 13 employees who work as writers and photographers. Apart from this blog (Millardayo.com), the news can be found on YouTube, Google Play & Apple Store, Facebook Twitter @millardayo and Instagram with 3.9 Million followers.
In 2012, Millardayo.com won two awards from Africa stars and Vodacom as the best website in Tanzania.
The blog operates under Ayo TV TZA Company Limited which is founded and owned by Millard Afrael Ayo (owns 900 shares) and Ivan Ayo (owns 100 shares).
Audience Share
Ownership Type
private
Geographic Coverage
International
Content Type
Free content
Media Companies / Groups
AYO TV TZA Company Limited
Ownership Structure
Millardayo is a registered Online Content Provider at TCRA, founded and co-owned by Millard A. Ayo.
Voting Rights
Missing Data
Individual Owner
Group / Individual Owner
Ivan Ayo
brother to Millard A. Ayo.
General Information
Founding Year
2012
Founder
Millard Afrael Ayo - was born on 16th January, 1986 in Tanzania. He worked early on as a media professional and co-founded his own award-winning blog. He also still works for Clouds Media as a radio presenter.
Ceo
Millard Afrael Ayo - see above.
Editor-In-Chief
No information about newsroom setup.
Contact
Financial Information
Revenue (in Mill. $)
Missing Data
Operating Profit (in Mill. $)
Missing Data
Advertising (in % of total funding)
Missing Data
Market Share
Missing Data
Further Information
Meta Data
Audience share based on GeoPoll survey (Aug 30 – Sep 1st, 2018), commissioned by MOM Tanzania. Social networks, search engines and advertising websites were excluded in the ownership analysis.
