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Kiss FM

KISS FM is a regional commercial station broadcasting in FM frequencies that was established in 1998.

It is in the top ten of most popular stations, reaches an audience of XX.XXX% according to GeoPoll’s 2018, second quarter survey on radio stations audience share nationwide. No data on its audience reach but its programs can reach Mwanza, Dar es Salaam, Morogoro, Tanga and Mbeya. The station broadcasts youth tailored programs and news and current affairs.

Kiss FM’s license is registered to Sahara Media Group Ltd (SMG) to 100% - according to the Tanzanian Communication Regulatory Authority (TCRA). SMG, formerly known as Sahara Communication and Publishing Company Ltd. was established in 1992. SMG runs three media outlets—Star TV, Radio Free Africa and Kiss FM.

Ownership data for SMG was not accessible at the Business Registrations and Licensing Agency (BRELA). According to his Linkedin profile, Chairman and CEO of SMG is today still its founder Dr. Anthony M. Diallo, an ex-Minister in several capacities. According to a questionnaire filled in by the R&D Manager of SMG, there are no surveys conducted to assess the advert revenue for each FTA station. The government provides the company with information and news, however, does not support considerably with state advertising.

Key facts

Audience Share

Ownership Type


Geographic Coverage

Regional (Dar Es Salaam, Mwanza, Morogoro, Mbeya, Tanga)

Content Type

free content

Data Unavailable

ownership data is not publicly available, company/channel denies the release of information or does not respond, no public record exists

1 ♥

Media Companies / Groups

Sahara Media Group Limited


Ownership Structure

Kiss FM belongs to the Sahara Media Group Limited, which was founded and is owned by Dr. Anthony Diallo.

Voting Rights

Missing Data

Media Companies / Groups

General Information

Founding Year



Dr. Anthony M. Diallo - is a politician and Mwanza Regional Party Chairman of the ruling Chama cha Mapinduzi (CCM). He was a Member of Parliament (1995 to October 2010) when he lost to the opposition candidate. He served in different capacities in the cab


Dr. Anthony Diallo - see above.


Shalubano Abubakari - Programme Manager #


Kiss Fm

P. O. Box 1732, MWANZA

Tel: +255 282503262


Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

  • Project by
    Media Council of Tanzania
    Global Media Registry
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