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Sahara Media Group Limited

Sahara Media Group Limited

Sahara Media Group (SMG), formerly known as Sahara Communication and Publishing Company Limitedis one of the leading media companies in Tanzania. SMG was founded in 1992 after liberalization when many private media become available in Tanzania. Ever since Sahara Media Group, with its headquarters in Mwanza, the second largest city in Tanzania on Lake Victoria, has grown to become one of the leading media companies in Tanzania and the rest of East and Central Africa. The company offers the following media services: Television broadcast radio broadcast; live broadcast; Outside Broadcasting Van hire/services; digital TV broadcast and Satellite broadcast.

The media group runs Star TV, Radio Free Africa and Kiss FM. It also used to publish Kiswahili weekly tabloids (Msanii Afrika and Sauti ya Afrika), Weekly Mail, and Usanii . They were however, closed down due to poor sales.

Up to date ownership data for SMG was not accessible at the Business Registrations and Licensing Agency (BRELA). One of the Group’s founding members, Dr. Anthony Diallo is a member of the ruling party and currently serves as Mwanza regional chairman of the ruling party. According to his Linkedin profile, he still acts as Chairman and CEO, since 2010.

Diallo, who was born on 25th of December 1956, has served in various capacities both in the party and in government. He served as a member of parliament from 1995 to 2010. Until 2008, he also served as a cabinet minister for amongst other Livestock as well as Natural and Tourism, before he left the cabinet so that he could focus more on his businesses, which include a newspaper, a radio station and a television station, and to improve media performance.

According to a questionnaire filled in by the R&D Manager of SMG, there are no surveys conducted to assess the advert revenue for each FTA station. The government provides the company with information and news, however, does not support considerably with state advertising.

Key facts

Business Form


Legal Form

Limited Liability Company

Business Sectors



Individual Owner

Dr. Anthony Diallo

Company profile not available at BRELA. Actual shareholder(s) might not be complete. CCM-politician Diallo appears as founder, owner and CEO in public.

Media Outlets
Other Media Outlets

Other Print Outlets

Msanii Afrika (closed)

Other TV Outlets

Star TV

Other Radio Outlets

Radio Free Africa

Other Online Outlets

registered as a Online Content Service at TCRA.


Media Business


Sahara Media Group Limited




General Information

Founding Year



Dr. Anthony M. Diallo - is a politician and Mwanza Regional Party Chairman of the ruling Chama cha Mapinduzi (CCM). He was a Member of Parliament (1995 to October 2010) when he lost to the opposition candidate. He served in different capacities in the cabinet from 2000 to 2008.




Plot No. 5-7, Ilemela Industrial Area

Airport Road,

P.O Box 1732,


Tax/ ID Number

BRELA incorporation n°: 179974

Financial Information

Revenue (Financial Data/ Optional)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data


Executive Board

Missing Data

Non-Executive Board

Missing Data

Supervisory Board

Missing Data

Further Information

Data Unavailable

ownership data is not publicly available, company/channel denies the release of information or does not respond, no public record exists

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Meta Data

No company profile available at BRELA. Registered at TCRA, no shareholders. mentioned. No return of questionnaire.

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