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Star TV

Star TV is a private TV channel based in Mwanza and owned by Sahara Media Group which also runs two radio stations.

Star TV was established in 2000 and today has a strong viewership especially in the southern highland zone. It also has a strong market network and a modern OB facility which enables it to broadcast live out of the studio programs.

It is a commercial Free to Air Station, broadcasting on all TCRA licensed multiplexes. It is one of the leading national licensed stations based on reach, audience share and advertising revenue. Its programming can reach the entire East, Central and Southern Africa region via DTT and DTH platform.

Star TV is the seventh most viewed TV stations with XX.XXX% of the audience share, basing on the results of the Geopoll’s Media Measurement Service 2018. The channel whose programming is basically news and current affairs, also airs entertainment, drama series, sports, and sitcoms.

Star TV’s license is registered to Sahara Media Group Ltd (SMG) to 100% - according to the Tanzanian Communication Regulatory Authority (TCRA). SMG, formerly known as Sahara Communication and Publishing Company Ltd. was established in 1992. SMG runs three media outlets—Star TV, Radio Free Africa and Kiss FM.

Ownership data for SMG was not accessible at the Business Registrations and Licensing Agency (BRELA). According to his Linkedin profile, Chairman and CEO of SMG is today still its founder Dr. Anthony M. Diallo, an ex-Minister in several capacities. According to a questionnaire filled in by the R&D Manager of SMG, there are no surveys conducted to assess the advert revenue for each FTA station. The government provides the company with information and news, however, does not support considerably with state advertising.

Key facts

Audience Share

Ownership Type


Geographic Coverage

National (entire East, Central and outhern Africa region via DTT and DTH platforms)

Content Type

Free to Air

Data Unavailable

ownership data is not publicly available, company/channel denies the release of information or does not respond, no public record exists

1 ♥

Media Companies / Groups

Sahara Media Group Limited


Ownership Structure

Star TV is owned and operated by Sahara Media Group Limited, which ultimately belongs to ist founder Dr. Diallo. No Data at BRELA available.

Voting Rights

Missing Data

Media Companies / Groups

General Information

Founding Year



Dr. Anthony M. Diallo - is a politician and Mwanza Regional Party Chairman of the ruling Chama cha Mapinduzi (CCM). He was a Member of Parliament (1995 to October 2010) when he lost to the opposition candidate. He served in different capacities in the cab


Dr. Anthony Diallo - see above.


Victor Chacha (Station Manager), Flora Rugashololola (News Editor)


Sahara Media Group Limted

P. O. Box 1732


Tel: +255 282503262

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

  • Project by
    Media Council of Tanzania
    Global Media Registry
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