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Ijumaa is amongst the six Kiswahili yellow newspapers that are published under the umbrella of Global Publishers & General Enterprises Limited. Others are Risasi, Uwazi, Amani,Championi and Spotixtra. According to African Media Barometer - Tanzania (2008), Global Publishers Limited owns five so-called yellow newspapers. As such, Ijumaa focuses on celebrities, short stories, entertainment, sports and gossips and to a smaller extent on politics.

According a GeoPoll print consumption survey, commissioned by MCT (Aug/Sep 2018), Ijumaa newspaper is ranked among the top 10 newspapers with socio-political content (XX.XXX% readership).

According to TCRA (2018), Global Publishers & General Enterprises Limited with all six newspapers including Ijumaa are owned by Joachim Lusana Buyobe (100%). He also owns Geita online TV to 100%.

Also Eric James Shigongo seems to be closely connected to the company. He is mentioned as CEO, director and supervisor of the Global Group – and sometimes even as owner on several websites. He also refers to the company on his own facebook site. His exact position remains unclear as the company profile at Business Registrations and Licensing Agency (BRELA) was not accessible and the company didn’t respond to interview queries.

Key facts

Audience Share

Ownership Type


Geographic Coverage

National (mainland)

Content Type

Paid Content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Global Publishers & General Enterprises Limited


Ownership Structure

Ijumaa is published by Global Publishers & General Enterprises Limited, which is associated with Eric Shidongo.

Voting Rights

Missing Data

Group / Individual Owner

Joachim Lusana Buyobe

Tanzanian national, keeps a low profile. He also owns Geita online TV to 100%.

Media Companies / Groups

General Information

Founding Year



Abdallah Mrisho Salawi # no further information about this co-founder. Eric Shigongo - is an entrepreneur, book author and speaker. Born in Mwanza, on the shores of Lake Victoria, he has a wide variety of ventures pursuits, including media, hotels, farmi


Missing Data


Missing Data

Other Important People

Missing Data


Global Publishers & General Enterprises Limited

P. O. Box 7534, Dar-Es-Salaam



Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

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Advertising (in % of total funding)

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Market Share

Missing Data

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