Ijumaa
Ijumaa is amongst the six Kiswahili yellow newspapers that are published under the umbrella of Global Publishers & General Enterprises Limited. Others are Risasi, Uwazi, Amani,Championi and Spotixtra. According to African Media Barometer - Tanzania (2008), Global Publishers Limited owns five so-called yellow newspapers. As such, Ijumaa focuses on celebrities, short stories, entertainment, sports and gossips and to a smaller extent on politics.
According a GeoPoll print consumption survey, commissioned by MCT (Aug/Sep 2018), Ijumaa newspaper is ranked among the top 10 newspapers with socio-political content (XX.XXX% readership).
According to TCRA (2018), Global Publishers & General Enterprises Limited with all six newspapers including Ijumaa are owned by Joachim Lusana Buyobe (100%). He also owns Geita online TV to 100%.
Also Eric James Shigongo seems to be closely connected to the company. He is mentioned as CEO, director and supervisor of the Global Group – and sometimes even as owner on several websites. He also refers to the company on his own facebook site. His exact position remains unclear as the company profile at Business Registrations and Licensing Agency (BRELA) was not accessible and the company didn’t respond to interview queries.
Audience Share
Ownership Type
Private
Geographic Coverage
National (mainland)
Content Type
Paid Content
Media Companies / Groups
Global Publishers & General Enterprises Limited
Ownership Structure
Ijumaa is published by Global Publishers & General Enterprises Limited, which is associated with Eric Shidongo.
Voting Rights
Missing Data
Group / Individual Owner
Joachim Lusana Buyobe
Tanzanian national, keeps a low profile. He also owns Geita online TV to 100%.
General Information
Founding Year
1998
Founder
Abdallah Mrisho Salawi # no further information about this co-founder. Eric Shigongo - is an entrepreneur, book author and speaker. Born in Mwanza, on the shores of Lake Victoria, he has a wide variety of ventures pursuits, including media, hotels, farmi
Ceo
Missing Data
Editor-In-Chief
Missing Data
Other Important People
Missing Data
Contact
Global Publishers & General Enterprises Limited
P. O. Box 7534, Dar-Es-Salaam
Tel.:
E-Mail:
Financial Information
Revenue (in Mill. $)
Missing Data
Operating Profit (in Mill. $)
Missing Data
Advertising (in % of total funding)
Missing Data
Market Share
Missing Data
Further Information
Meta Data
Audience share based on GeoPoll survey (Aug 30 – Sep 1st, 2018), commissioned by MOM Tanzania. Special interest newspapers such as sport news were excluded of the ownership analysis.
