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Habari Leo

Habari Leo is a Kiswahili language daily tabloid published by Tanzania Standard Newspapers Limited (TSN). Founded in 2006 by TSN, Habari Leo is owned by the government of the United Republic of Tanzania that holds 99% shares and the Managing Editor holds 1% share.

The Editor-in-Chief is the President of the United Republic of Tanzania but the Managing Editor is the chief executive officer and contact person.

Retired President Jakay Kikwete gave two main reasons for launching Habari Leo. He said the government belong to the people hence it was important they receive government information from their own government and following the mushrooming of private newspapers after adoptation of multiparty system and media deregulation, Habari Leo would promote peace and harmony in society (Habari Leo, 31/03/2017).

Acting Managing Editor said that Habari Leo has a nation wide coverage and it produces balanced coverage on economics, politics, national and international affairs, transparency and advertising. According to the Acting Managing Editor, advertising and market share of Habari Leo are 6.5% and 10% respectively.

According to a Tanzania Audience Measurement report by GeoPoll, commissioned by MCT, Habari Leo’s readership stands at XX.XXX%. This means it is ranked fourth among news-focused publications.

Key facts

Audience Share


Ownership Type


Geographic Coverage

National (mainland)

Content Type

Paid Content

Passive Transparency

upon request, ownership data is easily available from the company/channel

3 ♥

Media Companies / Groups

Tanzanian Standard Newspaper


Ownership Structure

Habari Leo is published by the state-owned Tanzanian Standard Newspapers Ltd.

Voting Rights

Missing Data

Individual Owner

Group / Individual Owner

Managing Editor

is the respective managing editor, apponited by the government.

Media Companies / Groups

General Information

Founding Year

Missing Data


TSN was founded by the government. TSN registered Habari Leo.


Tuma Abdallah -was elected by the TSN Board of Directors as the company's Actring Managing Editor in August, 2018. She has been with TSN for more than 23 years and served in senior editorial positions including Editor, News Editor, Assistant Editor, Feat


Nicodemas Ikonko -

Other Important People

President - appoints the managing editor and the chairman of the board.


Tanzania Standard (Newspapers) Limited

P.O. Box 9033, Dar-Es-Salaam

Tel.: +255222864863


Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

Audience share based on GeoPoll survey (Aug 30 – Sep 1st, 2018), commissioned by MOM Tanzania. Special interest newspapers such as sport news were excluded of the ownership analysis.


Acting Editor, Habari Leo (October 2018). Media Ownership Monitor Questionnaire Habari Leo.

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